CUB: Hard Rated Unveils New Brand Platform "Born Cheeky" Via Clemenger BBDO

Carlton & United Breweries' Hard Rated has launched a new brand platform with the tagline "Born Cheeky" via Clemenger BBDO for the brand's alcoholic lemon premix drinks. The campaign launched on Sunday 1 December 2024 running across OOH, film, audio and social. "Hard Rated's classic lemon taste and refreshingly low-fizz liquid has appealed across demographics, [...]